TPA em Directo - Angola 2.0

The Public Television of Angola (TPA) is an Angolan state television network and the country's main television broadcaster.

🏳 Products and a New Brand

From TPA's extensive program portfolio, informative and entertainment programs stand out, aiming to diversify content to meet the needs of an increasingly demanding audience faced with competition from the introduction of private television channels on free-to-air, as well as the presence of four satellite and cable service providers.

In its constant effort to enhance content offerings, TPA has been gradually restructuring its schedule, launching new programs focused on improving information and entertainment services, alongside a visual rebranding of its grids. The revival of the TVEJA magazine, formerly popular with a well-defined market segment, is back. The revamped magazine, designed to be more modern and appealing graphically and in terms of content, primarily aims at showcasing the station's programming, daily work of staff, and other topics related to the fascinating world of television of interest to viewers.

🏳 The Market

The television market in Angola has seen significant growth over the past decade.

The Angolan television industry has profoundly changed interpersonal relationships, lifestyles, habits, and customs. It has driven advertising as a key lever in business development and has also catalyzed foreign investment.

With the introduction of new television channels in Angola, the market has become more competitive and attractive, offering viewers an expanded range of options.

🏳 Investing for the Future

TPA's new production center located in the new Camama urbanization on the outskirts of Luanda is one of the most crucial projects for the company's growth and development—a significant milestone in production processes for the future.

Designed to meet all television production needs, this project focuses on the future by incorporating cutting-edge information technologies such as digital equipment and interactive tools.

Covering a total area of 200,000 m2 and developed by top experts equipped with innovative technology, this project marks a shift towards the future.

The inauguration of the Camama Production Center took place after the completion of its first phase in September 2008. The complex comprises four main blocks—a administrative block, two 400 m2 studio blocks, two 800 m2 studio blocks, and a catering block. It includes a courtyard with a water feature that serves as an internal circulation axis and a hub for social events, filming, and outdoor ceremonies.

This Production Center not only meets a pressing need for studios in this region but also ensures the revival of fictional content at TPA.

In conclusion, by focusing on modernization anchored by digitization, global restructuring of the company, continuous training of staff, qualitative improvement in programming, and expanding and enhancing signal quality nationwide; TPA is creating essential foundations to meet the challenges posed by Angola's development demands for its people.